Keywords: Automated haptic object to model transformation, Design Thinking Prototyping, Storyboards

Affiliation: University of Vienna

Area of Application

Product, service and business model innovation using design thinking methods and tools


What is it about?

Design thinking facilitates innovation by providing interpretation and visualization means for the conceptualization of product/service/business model design approaches. For visualization Design Thinking recommends tangible means for ideation and early prototyping work of non-designer teams. The means (e.g. paper figures) are kept generic, intuitive and flexible to foster creativity and co-creation in groups with mixed competences. However as a result this leads to design objects that have very little semantics incorporated and which inherently lack domain specific information. But this domain-specific knowledge and the semantic context are important for implementing new or improved products/services/business models in an organizational context.

To tackle this problem, we proposes computer-supported diagrammatic modeling in combination with ontologies for capturing and enhancing the results of haptic Design Thinking methods. The diagrammatic models enable the instantiation, processing and dissemination of the results and ontologies help to reuse existing knowledge/connect external knowledge and to enhance the semantic context.

How does it work?



Whom does it address?

  • All those involved or interested in innovating or solving existing problems
  • Management staff and specialist involved in digital transformation activities
  • Professionals involved in HR-training